About The Foundation
The Deima Noah Foundation draws inspiration from the timeless story of Noah, a figure who, through foresight, resilience, and dedication, created a safe haven to ensure survival and foster growth in the face of overwhelming challenges. Similarly, the foundation was born from the real-life experiences of its founder, Dr. Deima Elnatour, a trailblazing female executive in the tech industry, who recognized the urgent need to build a protective and empowering framework for women.
As a rising star at global giants like Amazon and Apple, Dr. Deima Elnatour saw firsthand the systemic barriers shaped by unconscious biases that hinder women in professional environments. From disparities in opportunities to an unyielding income gap and a lack of supportive resources, the challenges were immense. These experiences made her realize that women’s income is much more than financial stability—it represents their livelihoods, freedoms, and independence. When these are threatened, the ripple effects impact mental and physical health, stability, and the ability to thrive.
Like Noah building an ark to weather the storm, Dr. Deima envisioned creating a foundation that would provide women with the tools and resources to navigate systemic challenges and secure their futures. She saw the need for collaboration, not conflict, to address unconscious biases and work together to create fairer systems that uplift everyone.
Dr. Deima also recognized the alarming gap in the financial services industry, which often overlooks the unique needs of women. Her conviction that financial literacy is a basic human right—and a critical tool for independence—fueled her desire to address this imbalance. Women often outlive their partners and are central to nurturing multi-generational families, making financial empowerment an essential priority. Through the foundation, Dr. Deima is committed to equipping women with the knowledge and tools needed to lead secure, stable, and independent lives.
The Deima Noah Foundation embodies the principles of preparation, resilience, and inclusivity. It aims to create a safe, supportive environment where women can grow, thrive, and reclaim their independence. By addressing workplace disparities and championing financial literacy, the foundation seeks to build a better future—not just for women, but for society as a whole.
This is a call to action for all of us to rise together, as Noah did, to create a haven of equality, opportunity, and empowerment. When women are free and independent, the entire world becomes a better place for everyone.
The Deima Noah Foundation is a testament to resilience, advocacy, and the belief that empowering women is the key to a stronger, more equitable world.
Our Vision
To create a world where women in white-collar and leadership roles thrive in workplaces that prioritize equality, mental well-being, and safety, while possessing the financial knowledge and tools to build secure, independent, and fulfilling lives for themselves and future generations.
Core Values
- Foresight and Preparation: We prioritize forward-thinking strategies that empower women to anticipate challenges, overcome systemic barriers, and build secure futures.
- Empowerment: We believe in equipping women with the tools, knowledge, and resources they need to reclaim their independence, thrive in their careers, and secure their futures.
- Equality: We are committed to advocating for fair treatment, equal opportunities, and an inclusive environment for women in the workplace and beyond.
- Collaboration: We recognize that real change happens through partnerships, teamwork, and fostering a shared commitment to addressing systemic challenges.
- Integrity: We operate with transparency, accountability, and ethical responsibility in all of our initiatives and interactions.
- Resilience: Inspired by the story of Noah, we value the power of preparation and perseverance to overcome challenges and create lasting change.
- Financial Literacy as a Right: We champion the belief that financial knowledge is a basic human right, especially for women, to lead stable and independent lives.
- Innovation: We strive to create forward-thinking solutions that address modern challenges women face in professional and financial environments.
- Holistic Well-Being: We prioritize mental, emotional, and financial well-being to ensure women lead fulfilling and balanced lives.
- Hope for the Future: We are driven by hope and optimism, working toward a brighter, more equitable future for all women.
